Interactive journey through time to the year 2035: Audi RSQ online special is launched

August 5 is the date when the new blockbuster film "I, ROBOT", with superstar Will Smith leading the cast, reaches Germany' s cinemas. In this science fiction thriller he has a co-star that everyone is waiting to see: the futuristic Audi RSQ sports coup?, designed and built by the Ingolstadt-based car manufacturer especially for this film. The RSQ can be admired online even before the film starts: go to www.audi.com/irobot for the link to the Online Special. Within a clearly designed structure, video messages and animations provide exclusive information on Audi RSQ concept car.
The idea is to for the world of the film to become reality on the Internet. The innovative information concept from the year 2035, the CCIS (Central City Information Service), is already in use in the Audi Online Special. It is based on the assumption that at this future date various media such as television, the Internet and many items of electrical equipment that make daily life easier will have been combined into a single all-embracing medium.
The visitor will find the microsite for the world of 2035 in the CCIS, and will become part of it. The Online Special is never less than thrilling, since new content will be included all the time: an interactive advertising spot for the Audi RSQ, 360 degree views of the concept car, online games, the latest news items from the city of the future and a variety of other downloads such as cool soundfiles and screensavers. Even the radio stations of the future can be streamed.
Mobile options for your own cell phone are a special highlight. They create a seamless link between the online and offline worlds, and transfer the Special as far as the user's mobile phone in the form of screensavers and ring tones. Attractive prices are an additional incentive.