BMW GROUP SETS ALL-TIME ANNUAL SALES RECORD IN 2005; BMW Group Sales Pass 300,000 Vehicle Threshold; BMW Brand Posts Highest Sales Month Ever

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The BMW Group in the U.S. (BMW and MINI brands combined) reported record sales for 2005, with an increase of 4 percent, to push the total over the 300,000 threshold for the first time. The BMW Group posted annual sales of 307,020 vehicles, up 4 percent over the 296,111 vehicles reported in calendar year 2004. The BMW Group also reported monthly sales of 28,900 for December, down 1.3 percent over the 29,292 vehicle sales reported last December.
BMW Brand
Annual BMW brand sales were up 2.4 percent, to 266,200 compared to 260,079 in calendar year 2004. BMW reported monthly sales of 26,464 vehicles, a 4 percent increase over the 25,482 sold in December 2004, making it the highest sales month ever for the BMW brand in the U.S. (The previous monthly sales record was set in December 2004.) "This is a strong finish to a year marked with numerous model changeovers," noted Tom Purves, chairman and CEO of BMW (US) Holding Corp. "We've only had full availability of our new award-winning 3 Series sedans in the past two to three months. Given that, and changeovers in the 7 Series and 5 Series, we are especially pleased with the annual increases."
BMW Automobile Sales
Monthly sales of BMW automobiles were up 9.3 percent, to 20,510 cars compared to 18,762 sold in December 2004. Yearly automobile sales were up 4 percent, with 197,833 automobiles sold compared to 190,250 in the same period a year ago.
BMW Sports Activity Vehicle Sales
Annual sales of BMW's two SAV models are off 2 percent. The company reported sales of 68,367 vehicles compared to 69,829 in the same period of 2004. SAV sales were down 11 percent for the month to 5,954 vehicles, compared to 6,720 vehicles sold in December 2004.
Certified Pre-owned
BMW also reported its strongest year ever for sales of Certified Pre-Owned vehicles, which were up 3 percent, to 73,277 vehicles compared to the 71,112 vehicles sold in 2004. Monthly BMW CPO sales were up 7 percent, to 6,486 vehicles over 6,083 for the same month a year ago.
MINI Brand
MINI Automobiles Sales of MINI automobiles in 2005 were up 13 percent, ending the year with a record-setting 40,820 vehicles compared to the 36,032 reported last year. The division also reported December sales of 2,436 cars compared to 3,810 cars sold in the last month of 2004, a decrease of 36 percent.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

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Automotive News > BMW GROUP SETS ALL-TIME ANNUAL SALES RECORD IN 2005; BMW Group Sales Pass 300,000 Vehicle Threshold; BMW Brand Posts Highest Sales Month Ever

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